NFL Superbowl Live Broadcast on Sky Soprts
Film Screenings
Attendees - 700
In 2004 Sky Sports and Budweiser wanted to do a live broadcast of the Super Bowl with a large audience and entertainment. They chose Ministry of Sound as the venue and went to town with the theming and branding.
Astroturf was laid throughout the whole venue with pitch markings and logos all over it as you would find on the pitches in the USA. Large projection and Plasma screens were positioned all over the venue with the largest in the Box with stadium seating for the VIP fans.
Cheerleaders provided pre, mid and post match entertainment with pyrotechnics each time the teams scored. Live interviews with the crowd were featured throughout the broadcast bringing an atmosphere to the party.
The party was a huge success with over 700 attendees enjoying a great night of football and entertainment.
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